Top 5 Reasons For Joining Exhibits
Is setting up a booth in an upcoming trade show something that has crossed your mind lately? Maybe you have been toying with the idea for a while but just haven’t found enough motives to do so. Here’s why you should finally do it:
1. You have nothing to lose and everything to gain
One sentence: there is greater risk in not joining a trade show than being in one. Trade shows provide businesses an opportunity and venue for connecting to potential customers. Every person in attendance is a potential customer for participating exhibitors. They’re also a potential loss for you if you’re not there to seize the chance to interact with them.
Your absence automatically makes you a non-player in the field. It puts all of your competitors present in the event in an advantage. Customers are there to remember brand names based on impression, and if your brand name isn’t even there to begin with, you’re already at a disadvantage.
2. You can directly target interested customers
A trade show is basically a place where thousands of clients convene in one location to gain more insights about businesses that provide certain a product or service. “Companies generally market at trade shows as a way of directly selling their product within a specific niche,” Display-Wholesale.com remarked.
Trade show events therefore reduce virtual complications and the need for cold calling by providing and amplifying consumer interaction in achieving a sale. Aside from that, one could immediately form a consumer base by giving business cards or compiling email lists.
3. Trade shows are cost-effective
According to a study conducted by the Center for Exhibition Industry Research (CEIR), “It costs 22% less to contact a potential buyer at a show than through field sales calls.” And at what cost? All you need is a simple booth and some technical accessories! The trade show itself gives the interactive environment necessary for you to market your niche effectively.
Of course you’ll do well with a high-quality giveaway item (but that’s for another article altogether). What matters is that you make the most of the space you occupy and in trade shows, that doesn’t mean spending much.
4. Trade shows generate new audience appeal
According to data from CEIR, “88% of the attendees at a trade show usually haven’t been seen by a member of your company’s sales staff in the past year, and 70% plan to buy one or more products. On average, 76% of attendees ask for quotes and 26% end up signing purchase orders. 72% of visitors say the show itself influences their buying decisions.”
Need we say more?
5. Trade show promotion lasts longer than the event itself
According to CEIR, “87% of attendees will pass along some of the information they obtained at the show, and 64% will tell at least six other people about it.” If you have made a good impression, rest assured that people will talk about it. The items that they receive from your booth, if commonly used and often on displayed, could provide even more visibility for your brand name and logo.