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How Booth Graphics Can Attract Visitors

We all know the power of trade shows in generating potential customers to your business. However, many businesses still become an epic fail with their booth display for the simple reason that they did not maximize the potential of their booth display. Research has shown that trade show visitors will not spend more than a few seconds in trade show displays. Thus it is important for your booth display to be as attractive as possible. Here are some ways you can make your booth graphics as enticing as possible:[2]

Make it eye-catching
From the signs, banners, table-top displays, to the stands, you need to make sure that every element of your booth display must be eye-catching. This will ensure that visitors will be compelled to stop and visit your booth.[2]

Big and radiant works
Whenever possible, make your graphics big and radiant. The display visitors will see in your booth is a powerful medium for communicating your marketing message. It is recommended that you use large format graphic design to make your graphics more compelling.[2]

Choose colors wisely
The colors you choose for your booth graphics can help make your booth stand out from the competition. Although professional looking, cool colors such as blue, green, and white may not catch attention. On the other hand, warm colors like red, orange, and yellow can attract more attention but should be used carefully because they bear other connotations.[1]

Draw them with motion
Although only a few exhibitors use motion technique in their booth graphics, projecting a DVD onto a large screen, using product demonstrations, using colorful streamers, and other moving objects can be powerful.[1]

Smell does the trick
Adding cookies or other products with pleasant smell can also help attract visitors to your booth. Popcorns are still used as booth display but this strategy has been overused so your booth will no longer be unique.[1]

When creating booth graphics, you need to be creative and open-minded. Do some research about the latest graphics techniques as well as different interactive methods in product demonstration.[1]

Maileen Baleta is with the marketing department of Promopeddler Promotional Tradeshow Giveaways. For inquiries email marketing@promopeddler.com

References

  • [1]http://www.trade-show-advisor.com/trade-show-booth-graphic.html
  • [2]http://www.impact-displays.com/attract-visitors-by-trade-show-graphics.php