Five Trade Show Giveaways That Should Always Be On Your List
Another article on "the best" trade show giveaways? You got to be kidding me. There are tons of articles on this topic out there on the net. Do a google search and you shouldn't have a hard time finding one. You might ask, "Why writing about a topic that's been milked to death?". What's "best" for me may not be the best for the other guy and the next guy after him. Well, instead of sounding advertorial, I'll try my best to give you my reasons on why I chose these items.
1. Pens - Every sales or marketing professional in every industry has one time or another given or received a pen. It's a necessity and people still find them useful. Asked yourself, "how many times have I used a pen today?". It may not be as much as you did before but still, you use it. Even the advent of the digital era has not stopped Obama from using multiple pens to sign the Health Care Bill into law .
2. Mobile Phone Chargers - According to the Pew Research Center’s Internet & American Life Project, 91% of American adults own a cell phone , that's about 286 million people! Even households below the poverty level have cell phones . Freak weather conditions like the most recent snow storm to hit the deep south  makes it more of a necessity these days. Nobody wants to be in an emergency situation without any means of communication. It may not be the cheapest trade show giveaway out there but it sure is useful to a lot of people and it will surely put your brand out.
3. Stress relievers - How many times have you been stressed at work, school and at home? Might be a couple, might be a lot. Most, if not all, of these instances you needed an outlet to get all that tension out of you. Some, like the current occupant of 1600 Pennsylvania Avenue , work out. On the other hand, there are those that use tobacco, alcohol or even turn to narcotics . That may sound extreme but it's a reality. Not all of us have the luxury of squeezing in a work out before hitting the office or the classroom. Squeezing a stress reliever may not give one a high but it's a lot better than keeping it all inside. Who knows? If squeezing stress balls help sixth-graders focus and improve their writing abilities , then why can't it prevent grown-ups from turning to alcohol and substance abuse? Associating your brand with something which improves the productivity of your client's employees will put your company in good light.
4. Tote Bags - The bill to ban the use of plastic bags in the state of California by 2016  is the latest among plastic bag bans already being implemented in a number of cities and counties across the nation. This presents a big opportunity for marketers to give their brand some exposure.
5. Hand Sanitizers - Yes, you read that right. Hand Sanitizers. See, a quarter of the U.S. population eats fast food every day . There's a big chance your customers and potential clients are one of those. It would help your brand get some exposure if the last thing they see before you let your customers dig in on that burger, along with the fries that came along with it, would be your logo.
-  http://content.time.com/time/politics/article/0,8599,1974490,00.html
-  http://www.pewresearch.org/fact-tank/2013/06/06/cell-phone-ownership-hits-91-of-adults/
-  http://www.cnsnews.com/news/article/terence-p-jeffrey/census-americans-poverty-typically-have-cell-phones-computers-tvs
-  http://abcnews.go.com/US/freak-southern-snow-storm-strands-8000-students/story?id=22279318
-  http://www.cbsnews.com/news/how-president-obama-spends-his-other-8-hours/
-  http://www.ncadd.org/images/stories/PDF/alcoholandotherdrugsintheworkplace.pdf
-  http://eric.ed.gov/?id=EJ853381
-  http://www.leginfo.ca.gov/pub/13-14/bill/sen/sb_0401-0450/sb_405_bill_20130524_amended_sen_v97.pdf
-  http://www.cbsnews.com/news/americans-are-obsessed-with-fast-food-the-dark-side-of-the-all-american-meal/