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Final Checklist Before A Trade Show

The last two days before your event can be the most critical for you. At this point everything will be hectic as you check the last minute details. By this time, you will want to make sure that there are no delays or inconveniences. Last minute run-throughs is crucial because this will prevent stress and pressure during the actual event. Here is a checklist of the things you need to do before show time:

  • Schedule a “last minute” meeting with the trade show staff. During the meeting, ensure that everyone knows their duties and responsibilities. Check if all groups already have what they need. This is also the time to answer any other questions that your staff may have about the event.[1]
  • Confirm travel accommodations. If you invited some resource speakers and other guests coming from another state, check with the hotel where you booked the reservations. Confirm whether the rooms which the guests will use are ready or not. If there are payments that still needs to be settled, attend to it immediately to avoid inconveniences for your guests.[2]
  • Review your plan and objectives. Make sure that each member of your staff is fully aware of what needs to be done and achieved during the event. Prepare all the paraphernalia such as brochures or flyers that will help put your plan into action.[1]
  • Prepare the needed materials. Aside from the guest list, make sure that all pieces of equipment and papers you will need for the event are ready. If you have PowerPoint presentations, ensure that they are working properly. Likewise, your business cards and promotional freebies must also be prepared. Your need to provide and present the right tools so you can convert prospective visitors into actual leads.[2]
  • Set-up your booth in advance. If there is anything you need to set-up in your booth, do so in advance. You may call up the event sponsor and ask if they can allow you to set-up your display at a designated time. You do not want to be caught still setting up your booth during the event. This might result to potential loss of customers for you.

Attending a trade show can be stressful on your part but you can free yourself from pressure by following these tips. Have fun in your next trade show!

Maileen Baleta is with the marketing department of Promopeddler Promotional Tradeshow Giveaways. For inquiries email marketing@promopeddler.com

References

  • [1]https://www.map-dynamics.com/blog/2453/Final-Checklist-Before-Your-Trade-Show-Exhibit.html
  • [2]http://www.trade-show-advisor.com/trade-show-check-list-before-you-go.html