Marketing Ideas

Your Keys to a Successful Promotion

Do you know the answers to these questions?

What Is Your Marketing Objective?

The right promotional support can help you create or solidify your brand, deliver your message, or inspire and motivate your team.

Build brand, promote goodwill, or further company image
Reinforce marketing of existing products, services, or facilities.
Recognize employee performance, or stimulate better performance.
Generate more sales leads, or sell the promotional logo product itself.
Promote trade show traffic, and keep you remembered after the show.
Introduce new products, services, websites, stores, or facilities.
Reward, Thank, & Recognize good customers, and build customer loyalty.
Celebrations, gifts to party guests, or gifts celebrate an anniversary.
Incentives for better sales performance.

Who Do You Want To Influence?

Is your target audience an age group, an organization, a certain salary range, a certain sex? Who are most of the people you will be giving the product to?

What Item Will Grab & Continue To Keep Their Attention?

This question is the most critical. My best advice to clients is to stay away from cheap quality items! The last thing you want is to find your item in the garbage, the drawer, or out of sight. I always advise to pick an item that is...

Excellent quality

Cheap pens, low quality plastic items, think of all these items you have had in your hands over the years, where are they now?

Used often, even every day.

Calendars, Letter Openers, Nice Pen Sets, Desk Items, Coffee Mugs, Travel Cups, Mouse pads, Organizers, & Apparel are some of the things in my life that I use everyday. Think about your audience. Who are they and what do they use? Will they use it often or see your logo often? Will it be used, or just tossed in a corner?
Interesting

Some folks are numb to advertising on certain items. My best example is cheap pens. It seems there are so many of these out there, that they are simply ineffective any more. The idea is right - give a customer an item they can use and they will be grateful - but after everyone does it, it may be taken for granted. Think of what your customers use that they might be grateful to receive from you. It shows you care about them, and that is what they really want.
Original and Creative

With our 975,000 item database we have the choices to match your ideas. Even "everyday" items be original and creative with our excellent color choices, and with the logo design you place on the item make it stand out. Our graphic artists can rework your logo to suit this purpose, you can simply choose from the thousands of different products and color choices in a product category.

A good example

One of our good clients sells whitewater rafts. They wanted to offer clients some travel mugs. We identified their customers needs and found some insulated stainless steel travel mugs with a carabinier clip for the handle and a spill proof seal tight lid. They reported huge success, the clients are grateful and proud to show their cups. You find them in the office , the car, and out on the river. The rafting buffs won\'t be separated from the cups. It proved to be an excellent marketing opportunity for the company, and is now one of their best selling items!! They could have given them regular mugs, instead they used our huge online catalog and found an original version of an everyday item that their customers simply appreciate and use every single day!!