Looks like you’ve developed a fascination for promotional gel pens. Any advertiser who’s considering to use this type of pen is really on to something. Gel pens are an interesting kind of pen that has got a lot of people captivated by their writing performance. Using them as primary advertising tools would be a good move.
What Promotional Gel Pens Can Do For You
Before we go to the benefits of using gel pens, it might be a good idea to get to know more useful information about this type of pens first. Gel pens contain water-based gel ink that dries instantly, which minimizes the possibility of the ink getting smudged or blotted. They come in different colors, a feature that is limited with other kinds of pens.
Personalized gel pens can make for a rather, interesting type of marketing freebies. They would be welcomed by artists, writers, and drawing enthusiasts with open arms. Nowadays, this pen even comes in retractable types, a feature that will surely come in handy for users. As an advertiser, you would get a kick out of using them as trade show freebies because you’ll have a chance to imprint your name and logo onto a highly useful product.
On To Your Campaign
So how do you organize an efficient campaign using promotional gel pens? The secret lies in your ability to determine which marketing themes are suitable with these advertising tools. It is not ideal to use them in all your trade shows. You need to be very selective in this matter. Some of the events or themes which gel pens can be used in as freebies are arts and crafts shows, sketchers’ or drawers’ assemblies, and school activities. These settings really call for an efficient pen as their promotional tool.
You need to start off by scouting for the right brand of custom imprinted gel pens. Base your decision on the ink color, efficiency in writing performance, form or style of pen, and product price. Try to prioritize the pen’s writing efficiency. Quality should always come first even if it means you have to shell out big bucks for them. That’s why you have to make sure that you are always prepared financially when you’re organizing campaigns.
Next, you have to make sure that your marketing messages like name and logo are properly branded. Screen printing produces great results. You may also want to try laser printing. Make sure that your name and logo is in the right format so it will come out nicely once it is imprinted.
Finally, try to decide if you want to place them in wrappers or not. You can do it either way. Just make sure to present them as appropriately as possible. If you have identified the right kind of target audience and used the right kind of gel pens, there’s no reason why your campaign will not succeed.
Check out these recommended promotional products for your business!