Do you get excited when you’re informed by your promotional items supplier that your order of promotional products is arriving at your doorstep soon? When you finally see the well-branded items, do you wonder about the whole process that is used in making this amazing marketing tool? It is a relief to see the marketing products you order turning up in the best condition. After all, they will be carrying your business name right?
Although technically, you’re not the one who’s in charge of doing the actual imprinting of marketing message on promotional items, you still need to know the basics when it comes to customizing these products. This article will focus on pens. Which customization methods are ideal to use on custom logo pens?
Discovering the Techniques of Pen Imprinting
Promotional pens can be imprinted using some basic techniques like pad printing, laser engraving, screen printing, and digital printing. These methods are some of the most common and effective ones used nowadays. It would do you well to learn more about them.
1. Pad Printing
This method makes use of a pad that is customized to print around 6 spot colors, mostly on hard or solid products. Aside from pens, they can also be used in promotional clocks and stress balls. There is one important thing to note when using this technique for stress balls or relievers though. It may be hard to place many colors using this process because they can’t all be absorbed by the material. Thus, only one color is recommendable if you’re using this technique for balls and stress relievers.
2. Laser engraving
With laser engraving your business name and logo is converted into a digitized form first and then applied using the laser technique. Pens are some of the most ideal products to receive this kind of branding methods because they have a hard surface.
A stencil or screen is first prepared for this particular customization method. Once this mold or pattern is done, different ink colors are chosen or picked for the imprints or designs. The ink is then pushed or layered onto the screen and into the surface of the pen.
4. Digital printing
Digital printing is a new technique but is ideal for personalized pens as well. A special printer is used to print the design directly onto the product. Right now, there are many different kinds of these printers which cater, not only to pens, but to other promotional items too. Full color printing can be accomplished by this method.
Doing it Yourself
What if you’re not satisfied with the outcome of the customization method that you have availed of? Don’t despair because you can always take matters into your own hands by placing additional decorations. Help yourself to some of the crafts and art shops available in your area, and get some materials which you can use for adding designs on the pens. You can place sequins, glitter, stones, and other decors which can enhance its look further. This way, your promotional pens will stand out from the rest of the printed pens out there which are simply imprinted with a name or logo only.
Always remember that in preparing marketing freebies, you need to be very creative and resourceful when it comes to thinking about the overall designs of the product. After all, these giveaways can determine whether your business will gain new customers or not. Make a great first impression even by just giving them simple but wonderfully customized promotional pens.
Check out these recommended promotional products for your business!