by Niña Angeli Pilapil
So you’re finally putting your creative cosmetic talents to good use huh? Every aspiring beauty salon owner dreams of having the perfect launching day to jumpstart a successful and thriving business. It is greatly important that the opening day is done properly so you can ensure a steady stream of clients to come and seek the professional hair, make-up, and other salon services you have to offer. So what do you have to do to make sure that yours goes out magnificently? It’s time for you to take out some promotional padfolios or any kind of note taking tool because we are about to make the crucial must-do and must-have list.
What are the things you need to consider in planning a salon launching day? Would you like to buy promotional knitted scarf or promotional polypropylene versatile tote as freebies? In order to attract many clients, you need to highlight the factors which set your salon apart from other salons out there. Remember that the competition in this particular industry is tough. There are lots of established salons out there who are making huge income out of the many great services they offer. So how can you win your potential clients’ trust during the actual launching day? Check out these pointers:
1. Create a warm and welcoming atmosphere.
Make sure that your salon is all spruced up for a great launching day. Clean the area and make it spic and span for everyone. Set up banners and teasers outside the shop as announcements of the affair. Prepare simple yet exquisite foods and refreshments which you can serve to your guests. Organize a program to welcome everyone and make sure to get all necessary equipment for it.
2. Buy and customize effective promotional items.
Do custom emery boards sound like ideal event souvenirs to you? If you’d like to cater to non-salon fans, items like promotional carabiners can be great picks too. Whatever items you choose, make sure that they are properly customized for the event. They need to be efficient reminders of the great and one-of-a-kind services that you have to offer.
3. Mingle and socialize with all guests.
Don’t just concentrate your attention to the major or primary guests. Make sure to let everybody feel that they are welcome and that you are happy and thankful for their presence. This way, you will be able to connect with them instantly and effectively. They will catch your sincerity right away and would be motivated to be your loyal customers in the future.
4. Make sure to do follow-ups.
Don’t stop with the launching day as your new business’ promotion. Make sure to follow-up on your potential customers by reaching out to them in every possible way. This will surely show them how much they are appreciated and would make them consider visiting your salon again.
Starting a new business like a beauty salon may not be as easy as cutting fingernails or shampooing the hair. But if you are passionate with your craft, you will find ways of executing it. Did we get you excited now? You should be! Go ahead and organize your beauty salon launching day now!
Check out these recommended promotional products for your business!