Asking for business referrals is something that lots of entrepreneurs and business people dread doing. It seems that this seemingly simple task is not too simple at all. While the looming benefits of acquiring referrals are high, no one really wants to go through the whole process. Most people don’t want to compel their business contacts into looking for potential referrals for them. But did you know that marketing tools like promotional pens can help make this task easier to accomplish?
The Benefits Of Using Pens For Referral Acquisition
Before we mention the benefits of using personalized pens for getting referrals, we should first find out why business referrals are needed in the first place. Most businesses, especially the micro or small-scale types, have a great use for this networking strategy. You need to build a solid network of business contacts which can aid you in finding potential employees for work or jobs that you need to fill. Not all businesses can afford to hire a placement agency to handle human resource or recruitment work for them. It’s just not practical at all. Therefore, you need to be self-sustaining, and build work referrals which you can turn to in times of need.
Promotional pens can help you in building this business network by acting as simple but useful gifts to the people that you will be asking referral from. You can give pens as a token of appreciation to your business partners or the individuals who gave referrals to you. It’s not really a form of bribery. It’s just your way of showing courtesy and gratitude for their efforts. Lots of big time business people and entrepreneurs will agree that trust between and among business partners makes for a really great professional foundation that will grant many perks and rewards for the people involved.
Promotional Pens And The Business Referral Acquisition Strategy
What is the best way to prepare and use custom imprinted pens for business referral acquisition? It is not enough to hand just any pen or promotional items to your business partners or contacts. You need to prep them up for this task:
1. Look for a highly versatile pen type – These days, there are lots of different types of pens available for everyone. Look for the most ideal kind, the one which can give your business partners the most benefits. You can opt for the mechanical or retractable types that are really convenient to use. It will also be great if you can get pens which have impressive ink quality. Your business partners will highly appreciate that.
2. Think about the best pen imprints or messages – Of course, you need to realize that these pens need to be imprinted with your business name and logo so they will always be reminded of you each time they use it. Aside from that, you need to place suitable quotes or messages that will remind them of the favor they did for you and how much you appreciate it. Try to inject one-liners that will encourage them to give you more referrals in the future.
3. Devise an effective incentive plan – Let’s admit it. There’s really no such thing as a free lunch. Your business partners or even your customers probably wish they could get incentives or rewards from you. It’s just that they won’t really come out in the open and admit it. You need to make the first move by proposing an incentive plan that will work for them. Aside from promotional pens, you can also give out other practical items like mugs, office supplies, and a lot more. Hopefully, this system will motivate them to bring in more referrals for you. This way, everybody’s happy!
You may dread the thought of asking for business referrals but you can’t deny the fact that you need to do it. The only thing left to do now is to learn how to face the music and go for it. Maximize the help that promotional pens can give you. If you’re successful, you’ll generate a really big network of business contacts that will prove to be highly beneficial for your company’s growth.
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