Do you have a Twitter account? Twitter is a very popular social networking website and it is truly taking the world by storm! To date, there are millions of tweets being sent everyday and millions of users enjoying the messaging service it provides. Let’s imagine for a moment that the process of marketing and advertising is Twitter and promotional products are tweets. If the same effect would be produced wouldn’t that make for a “stormy” and high impact campaign as well?
The Twitter Principle and the Marketing Industry
Twitter follows a basic system of sending text messages that is limited to 140 characters only. It also features options like “RT” or retweet which simply means reposting a published message. There is also a “Mention” option which allows users to send tweets to each other so that if you clicked your “Mentions” tweets, you’ll see the specific tweets that are being directed only to you. Users can also make use of the “Messages” options wherein private text messages can be sent.
According to Jack Dorsey, producer of Twitter, the word “Twitter” refers to “a short burst of inconsequential information.” The word “tweet” connotes the sounds or chirps that birds make, hence, the probable reason for the use of a blue bird as part of their logo. Thus, Twitter is a system that allows people to send out brief messages across a wide range of audience for different agenda and purposes.
The Twitter principle can actually be useful in conceptualizing marketing strategies. This particularly applies in the way advertising messages such as slogans and taglines are constructed. Logo personalized products need to be imprinted with captions and slogans aside from the business’ or sponsor’s name and logo. It reinforces the theme of the campaign and aims to give more details that cannot be answered by the group’s name and logo only.
But what every advertiser should realize is that, like tweets, marketing messages should be brief too. You really can’t afford to place too much text, especially for promotional items that are small like promotional pens, buttons, pins, and others. It is really important for advertisers to make sure that the message they come up with is short but concise.
The messages must also be constructed in a way that fits all. Tweets are sent out to a wide range of target audiences and you would want to do that with your custom imprinted products as well. Thus, you have to make sure that the general public will be able to relate with the messages you place in your promotional items.
Who says Twitter is for transmission of random thoughts only? People associated in the marketing industry can learn a thing or two about this social networking service. It can serve as a good inspiration for crafting effective imprints for promotional products used as freebies during marketing events.
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